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************************** NewsPage.com Newsletter*********************

______________________
NEWSPAGE.COM FEATURES
______________________

Entrepreneurial Spirit
In a 1965 Roget's Thesaurus, the word entrepreneur is found in only two places:
As a synonym for the words theaterman, showman or exhibitor, and as a synonym 
for administrator.  These days, entrepreneurship is everywhere.  

More and more of us are starting our own business, and those of us working in
large and small companies alike are expected to be entrepreneurial.  Even in
our personal lives, an entrepreneurial spirit helps us make finance and 
investments decisions, meet our telecommunications and computing needs, and 
design smart career moves.  

Entrepreneurs say five ingredients make a successful venture: courage, 
creativity, perseverance, information and luck. 

NewsPage.com (http://www.newspage.com/?source=nl) can't help you with your
courage, but its vast amount of easily accessed information can give you ideas
to spur your understanding, knowledge and creativity in the world of business.  And the more you know, the luckier you'll be.

- - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - 

What's in A Name?
Sometimes not enough says David Plasek, president of Lexicon Branding in 
Sausalito, California.  In a Reuters article carried in the NewsPage.com  
Business Strategy Topic(http://www.newspage.com/browse/46587/46589/122039/?source=nl)
Plasek explained that people's natural inclination to name an e-commerce
website to describe what the business does is just not memorable enough.

People had a hard time remembering SportSite.com even after they had
spent 10 minutes on the site, and they confused it with SportsLine.com, 
SportsZone.com, and Sportscape.com.

But customers remember the new name: Fogdogsports.com.

And when an on-line bookstore left behind ComputerLiteracy.com and became 
FatBrain.com, it saw brand awareness increase four-fold.  

And here's where courage comes in.  At first, focus groups and corporate 
clients objected to FatBrain.com.  But over time focus group members grew to 
like it and found it the most memorable.  

Plasek says, "A name may not work if the image or personality it evokes does
not click with the identity the business is trying to convey. Sometimes
offbeat and daring names work best."

Just ask Fogdogsports.com.

Interested in reading stories that will help you transform your business?  
Make sure to visit NewsPage.com's  Market Research 
(http://www.newspage.com/browse/46587/46589/21/?source=nl) and Business Strategy
(http://www.newspage.com/browse/46587/46589/122039/?source=nl) Topics today!

- - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - -

_________________________
NEWSPAGE USER PROFILE
_________________________

Get Your Webfeet Wet with NewsPage.com (http://www.newspage.com/?source=nl)

My niece in London, Hanna, was discouraged.  The 24-year old Vassar
graduate who has been wildly successful in selling her kitchen designs
for a leading London firm felt she had missed the boat.  What boat is
that, I asked.  The Internet.  Hanna wanted to work on the good ship
Internet, but she felt her art history major left her in dry dock.

Ever the helpful Aunt, I suggested she browse NewsPage.com 
(http://www.newspage.com/?source=nl).  "See what
London companies are making Internet news," I said.  "Put the
industries you're interested in exploring in your NewsPage.com Topics
List. Save a search on London AND Internet and run it whenever you're
on line. The whole thing won't take more than ten minutes!"

Did she do it?  No.

But, of course, I did.  What are aunts for?  The very first thing I
found was this:
"Planit's "On-line Design" web page, which allows customers to create
their own kitchen design in less than three minutes, is proving a big
success. On-line Design expects pre-tax profits to jump from UKpound 2 million
to UKpound 3.5 million this year and UKpound 4.2 million next year."

And the more I poked around the more possibilities I found, even in the
narrow range of what she considered her expertise.  

Talk to these companies, I said.  Sell your selling skills, and they'll
be happy to have you.  Then you'll get your webfeet wet and learn about
the endless Internet possibilities.

Hanna hasn't changed jobs yet, but she's watching the possibilities knowing that
when the time is right, NewsPage.com will have the information she needs. 


Do you have a story about using NewsPage.com to find information before anyone
else or a saved search that saves you a bundle of time or money?  Have you
become a subject matter expert because you found a topic that exactly meets
the needs of your organization.  Did you read a story that helped you get a
great deal?  We'd love to hear your stories and from time to time share them 
with other NewsPage.com subscribers.  Email your story to:  
npstories@newspage.com

- - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - -  

Keep Your Web Feet Wet

The Internet is hitting its stride - and that stride is a sprint!  With the 
New Web Services (http://www.newspage.com/browse/46537/46538/4/?source=nl)
Topic in your NewsPage topic list, you'll be able to learn about, and take
advantage of, new web-based services that are being introduced every single day.

- - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - 

_______________________
NEWSPAGE.COM RESOURCES
_______________________

Money Matters
Give your assets a boost with Business and Finance News 
(http://www.newspage.com/browse/46587/?source=nl) from NewsPage.com.  You can 
get credit and take credit for your smart decisions by following money and 
investment news around the world.  

And, you can customize and track your personal portfolio 
(http://www.newspage.com/servlet/BuildIssue?mode=portfolio&source=nl) with  
NewsPage.com.  Interested in a company? Watch stories develop on any potential 
investment in your customized Company List 
(http://www.newspage.com/servlet/BuildIssue?mode=companies&source=nl)
With a NewsPage.com Portfolio, you'll not only know where your money is it is,
you'll know how it's growing and how to fertilize it.

Computers
The computer revolution is surging around the world.  Whether you work with
keyboards or motherboards, NewsPage.com (http://www.newspage.com/browse/46510/?source=nl)
has hundreds of stories about computer hardware, software, service, peripherals 
and networks to keep you at the crest of the wave.

- - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - -  
______________
STATS CORNER
______________

Drop these tidbits in your conversations and be the one in the know.  With more
than 1,300 industry specific topics on NewsPage.com(http://www.newspage.com/?source=nl),
you'll be able to impress anyone anytime. 
- Consumer sales last year through the Web: $10 billion 
- Projected to exceed $100 billion by 2003
- Business-to-business E-commerce sales last year: $43 billion 
- Projected to exceed $1.3 trillion by 2003
- A study shows that about 50 percent of the U.S. workforce will have jobs at
  Internet-related businesses by 2006

******************************NewsPage.com Newletter***************************

Note:  We'll occasionally send messages to announce new NewsPage resources,
features and changes to your account.  If you'd prefer not to get these 
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** bruceg@qcc.sk.ca
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    <td> 
      <p><b><font face="Verdana" size="1"> </font></b><font face="Verdana, Arial, Helvetica, sans-serif" size="2"><b><a href="http://www.newspage.com/?source=nl">Get 
        your Webfeet Wet with NewsPage.com</a><br>
        <font color="#006666"><br>
        </font></b></font><font face="Verdana" size="1" color="#006666">My niece 
        in London, Hanna, was discouraged. The 24-year old Vassar graduate who 
        has been wildly successful in selling her kitchen designs for a leading 
        London firm felt she had missed the boat. What boat is that, I asked. 
        The Internet. Hanna wanted to work on the good ship Internet, but she 
        felt her art history major left her in dry dock.</font></p>
      <p><font face="Verdana" size="1" color="#006666">Ever the helpful Aunt, 
        I suggested she browse <a href="http://www.newspage.com/?source=nl">NewsPage.com</a>. 
        "See what London companies are making Internet news," I said. "Put the
industries you’re interested in exploring in your NewsPage.com Topics
List. Save a search on London AND Internet and run it whenever you’re
on line. The whole thing won’t take more than ten minutes!"</font></p>
      <p><font face="Verdana" size="1" color="#006666">Did she do it? No.</font></p>
      <p><font face="Verdana" size="1" color="#006666">But, of course, I did. 
        What are aunts for? The very first thing I found was this: "Planit's "On-line 
        Design" web page, which allows customers to create their own kitchen design
in less than three minutes, is proving a big success. On-line Design expects
pre-tax profits to jump from UKpound 2 million to UKpound 3.5 million
this year and UKpound 4.2 million next year."</font></p>
      <p><font face="Verdana" size="1" color="#006666">And the more I poked around 
        the more possibilities I found, even in the narrow range of what she considered 
        her expertise. Talk to these companies, I said. Sell your selling skills, 
        and they’ll be happy to have you. Then you’ll get your webfeet wet and 
        learn about the endless Internet possibilities.</font></p>
      <font face="Verdana" size="1" color="#006666">Hanna hasn’t changed jobs 
      yet, but she’s watching the possibilities knowing that when the time is right, 
      NewsPage.com will have the information she needs.</font> 
      <hr noshade size="1" width="100">
      <font face="Verdana, Arial, Helvetica, sans-serif" size="1" color="#006666">Do 
      you have a story about using NewsPage.com to find information before anyone 
      else or a saved search that saves you a bundle of time or money? Have you 
      become a subject matter expert because you found a topic that exactly meets 
      the needs of your organization. Did you read a story that helped you get 
      a great deal? We’d love to hear your stories and from time to time share 
      them with other NewsPage.com subscribers. Email your story to: <a href="mailto:npstories@newspage.com"><br>
      npstories<br>
      @newspage.com<br>
      </a></font> <br>
    </td>
    <td> </td>
    <td bgcolor="#666666"><img src="http://www.newspage.com/newsdesk/images/util/dotclear.gif" width="1" height="1"></td>
    <td> </td>
    <td><font face="Verdana" size=2> 
      <b><font face="Verdana, Arial, Helvetica, sans-serif" size="3">Entrepreneurial 
        Spirit<br>
        <br>
      </font></b><font face="Verdana, Arial, Helvetica, sans-serif">In a 1965 
      Roget’s Thesaurus, the word entrepreneur is found in only two places: As 
      a synonym for the words theaterman, showman or exhibitor, and as a synonym 
      for administrator. These days, entrepreneurship is everywhere. </font> </font> 
      <img src="http://www.newspage.com/images/newsletter/issue1_topstory.gif" width="175" height="104" align="right" vspace="5"> 
      <font face="Verdana" size=2> 
      <p><font face="Verdana, Arial, Helvetica, sans-serif">More and more of us 
        are starting our own business, and those of us working in large and small 
        companies alike are expected to be entrepreneurial. Even in our personal 
        lives, an entrepreneurial spirit helps us make finance and investments 
        decisions, meet our telecommunications and computing needs, and design 
        smart career moves. </font></p>
      <p><font face="Verdana, Arial, Helvetica, sans-serif">Entrepreneurs say 
        five ingredients make a successful venture: courage, creativity, perseverance, 
        information and luck. </font></p>
      <p><font face="Verdana, Arial, Helvetica, sans-serif"><a href="http://www.newspage.com/?source=nl">NewsPage.com</a> 
        can’t help you with your courage, but its vast amount of easily accessed 
        information can give you ideas to spur your understanding, knowledge and 
        creativity in the world of business. And the more you know, the luckier 
        you’ll be.<br>
        </font></p>
      </font> 
      <hr noshade size="1" width="100%">
      <font face="Verdana" size=2> 
      <p><font face="Verdana" size="3"><b>What’s In a Name?</b></font></p>
      </font> 
      <p><font face="Verdana" size="2">Sometimes not enough says David Plasek, 
        president of Lexicon Branding in Sausalito, California. In a Reuters article 
        carried in the NewsPage.com <a href="http://www.newspage.com/browse/46587/46589/122039/?source=nl">Business 
        Strategy Topic</a></font><font face="Verdana" size="2"> Plasek explained 
        that people’s natural inclination to name an e-commerce website to describe 
        what the business does is just not memorable enough.</font></p>
      <p><font face="Verdana" size="2">People had a hard time remembering SportSite.com even after they had spent 10 minutes on the site, and they confused 
        it with SportsLine.com, SportsZone.com, and Sportscape.com.</font></p>
      <p><font face="Verdana" size="2">But customers remember the new name: Fogdogsports.com.</font></p>
      <p><font face="Verdana" size="2">And when an on-line bookstore left behind 
        ComputerLiteracy.com and became FatBrain.com, it saw brand awareness increase 
        four-fold. </font></p>
      <p><font face="Verdana" size="2">And here’s where courage comes in. At first, 
        focus groups and corporate clients objected to FatBrain.com. But over 
        time focus group members grew to like it and found it the most memorable. 
        </font></p>
      <p><font face="Verdana" size="2">Plasek says, "A name may not work if the
image or personality it evokes does not click with the identity the business
is trying to convey. Sometimes offbeat and daring names work best."</font></p>
      <p><font face="Verdana" size="2">Just ask Fogdogsports.com.</font></p>
      <p><font face="Verdana, Arial, Helvetica, sans-serif" size="2">Interested 
        in reading stories that will help you transform your business? Make sure 
        to visit NewsPage.com’s <a href="http://www.newspage.com/browse/46587/46589/21/?source=nl">Market 
        Research</a> </font><font face="Verdana, Arial, Helvetica, sans-serif" size="2"> 
        and <a href="http://www.newspage.com/browse/46587/46589/122039/?source=nl">Business 
        Strategy</a> Topics today!</font></p>
      <font face="Verdana" size=2> 
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    <td bgcolor="#FFFFCC"><font face="Verdana" size=2><b> 
      <p><font face="Verdana, Arial, Helvetica, sans-serif">Money Matters</font></p>
      </b></font> 
      <p><font face="Verdana, Arial, Helvetica, sans-serif" size="1">Give your 
        assets a boost with <a href="http://www.newspage.com/browse/46587/?source=nl">Business 
        and Finance News</a> from NewsPage.com. You can get credit and take credit 
        for your smart decisions by following money and investment news around 
        the world. </font></p>
      <font face="Verdana" size=2> 
      <p><font face="Verdana, Arial, Helvetica, sans-serif" size="1">And, you 
        can customize and track your <a href="http://www.newspage.com/servlet/BuildIssue?mode=portfolio&source=nl">personal 
        portfolio</a> with NewsPage.com. Interested in a company? Watch stories 
        develop on any potential investment in your customized <a href="http://www.newspage.com/servlet/BuildIssue?mode=companies&source=nl">Company 
        List</a>.</font></p>
      <p><font face="Verdana, Arial, Helvetica, sans-serif" size="1">With a NewsPage.com 
        Portfolio, you’ll not only know where your money is it is, you’ll know 
        how it’s growing and how to fertilize it.</font></p>
      </font> 
      <hr noshade size="1" width="100%">
      <font face="Verdana, Arial, Helvetica, sans-serif" size="1"><b><font size="2"> 
      Computers</font></b></font> 
      <p><font face="Verdana, Arial, Helvetica, sans-serif" size="1">The computer 
        revolution is surging around the world. Whether you work with keyboards 
        or motherboards, <a href="http://www.newspage.com/browse/46510/?source=nl">NewsPage.com</a> 
        has hundreds of stories about computer hardware, software, service, peripherals 
        and networks to keep you at the crest of the wave.</font></p>
      <hr noshade size="1" width="100%">
      <b><font face="Verdana, Arial, Helvetica, sans-serif" size="2">Stats Corner</font><br>
      <br>
      </b><font face="Verdana, Arial, Helvetica, sans-serif" size="1">Drop these 
      tidbits in your conversations and be the one in the know. With more than 
      1,300 industry specific topics on <a href="http://www.newspage.com/?source=nl">NewsPage.com</a>, 
      you’ll be able to impress anyone anytime. </font><font face="Verdana" size=2></font> 
      <p><font face="Verdana, Arial, Helvetica, sans-serif" size="1"><b>Consumer</b> 
        sales last year through the Web: $10 billion <br>
        </font><font face="Verdana, Arial, Helvetica, sans-serif" size="1">• 
        Projected to exceed $100 billion by 2003 </font></p>
      <p><font face="Verdana, Arial, Helvetica, sans-serif" size="1"><b>Business-to-business 
        </b>E-commerce sales last year: $43 billion <br>
        </font><font face="Verdana, Arial, Helvetica, sans-serif" size="1">• 
        Projected to exceed $1.3 trillion by 2003<br>
        </font><font face="Verdana, Arial, Helvetica, sans-serif" size="1">• 
        A study shows that about 50 percent of the U.S. workforce will have jobs 
        at Internet-related businesses by 2006<br>
        <br>
        </font></p>
      <hr noshade size="1" width="100%">
      <font face="Verdana, Arial, Helvetica, sans-serif" size=1><b><font size="2">Keep 
      Your Web Feet Wet</font></b><br>
      The Internet is hitting its stride – and that stride is a sprint! With the <a href="http://www.newspage.com/browse/46537/46538/4/?source=nl">New Web 
      Services</a> Topic in your NewsPage topic list, you’ll be able to learn 
      about, and take advantage of, new web-based services that are being introduced 
      every single day.<br>
      </font></td>
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