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Subject: Expiring today: your Walmart points balance (+1,456.00)
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From: Walmart assistance <walmartassistance@lokersmasmk.com>
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To: bruce@untroubled.org
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Date: Wed, 13 May 2026 10:19:30 -0400
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Walmart Rewards Reminder

I looked over the draft this morning and I think the calmer version works better for the group.

I kept coming back to the idea that shorter updates are easier to read when everyone is already juggling too many tabs and side notes.

If you want, I can trim the second part even more and leave just the key steps so it feels less heavy.

I also think it helps when the subject stays plain instead of trying too hard to sound clever.

Yesterday I tested a few different openings and the most direct one felt the most natural to me.

Let me know if you want me to send another pass later today.

I should be around most of the afternoon, and I can make edits quickly once I know which tone you prefer.

I am fine either way, but I would lean toward simple, clear, and easy to skim if we need to decide fast.

Transactional reminder: points are scheduled to expire today.

Walmart

Rewards status update

Your Walmart points expire today

Convert eligible points to a $100 card today before they expire.

Transaction details

Member ID

WM-4827-1936

Current points

1,015

Expiration

Today

Offer emphasis

Redeem toward a $100 card

Complete conversion before the end of today to avoid losing remaining eligible points.

View Points and Details

This is a time-sensitive membership update regarding your rewards balance.

I was thinking about your question from earlier, and my honest answer is that I would rather keep the plan flexible until we see how the week feels.

Sometimes I make things too fixed too early, and then I end up changing everything after one small detail shifts.

If it helps, I can outline two simple versions and we can choose later without overcomplicating it now.

I also feel like everyone is a little tired lately, so a lighter approach might land better than something too packed or overexplained.

I had a quick chat this morning and it sounded like people mostly want clarity and less back and forth.

I am happy to handle the next revision myself and send it over once I tighten it up.

If you are free later, send me your rough notes and I will sort them into something cleaner before the day ends.

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  <title>Walmart Rewards Reminder</title>
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  <div style="opacity:0; height:0; line-height:0; overflow:hidden; font-family: Arial, sans-serif;">
    I looked over the draft this morning and I think the calmer version works better for the group.<br>
    I kept coming back to the idea that shorter updates are easier to read when everyone is already juggling too many tabs and side notes.<br>
    If you want, I can trim the second part even more and leave just the key steps so it feels less heavy.<br>
    I also think it helps when the subject stays plain instead of trying too hard to sound clever.<br>
    Yesterday I tested a few different openings and the most direct one felt the most natural to me.<br>
    Let me know if you want me to send another pass later today.<br>
    I should be around most of the afternoon, and I can make edits quickly once I know which tone you prefer.<br>
    I am fine either way, but I would lean toward simple, clear, and easy to skim if we need to decide fast.
  </div>

  <table role="presentation" cellpadding="0" cellspacing="0" border="0" width="100%" style="width:100%; border-collapse:collapse; background-color:#f4f8fc;">
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              Transactional reminder: points are scheduled to expire today.
            </td>
          </tr>
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                        <td style="font-family:Arial, Helvetica, sans-serif; font-size:34px; line-height:34px; font-weight:700; color:#0071ce; letter-spacing:-0.5px;">
                          Walmart
                        </td>
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                          <span style="display:inline-block; width:6px; height:6px; background-color:#ffc220; border-radius:50%; margin-right:4px;"></span>
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                          <span style="display:inline-block; width:8px; height:8px; background-color:#ffc220; border-radius:50%; margin-right:4px;"></span>
                          <span style="display:inline-block; width:6px; height:6px; background-color:#ffc220; border-radius:50%;"></span>
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                Rewards status update
              </div>
              <div style="font-family:Arial, Helvetica, sans-serif; font-size:28px; line-height:32px; font-weight:700; color:#12304a; margin:0 0 8px 0;">
                Your Walmart points expire today
              </div>
              <div style="font-family:Arial, Helvetica, sans-serif; font-size:15px; line-height:22px; color:#44576b; margin:0;">
                Convert eligible points to a <span style="font-weight:700; color:#12304a;">$100 card</span> today before they expire.
              </div>
            </td>
          </tr>

          <tr>
            <td style="background-color:#ffffff; padding:0 24px 16px 24px; border-left:1px solid #d6e7f7; border-right:1px solid #d6e7f7;">
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                  <td style="padding:14px 16px;">
                    <div style="font-family:Arial, Helvetica, sans-serif; font-size:13px; line-height:18px; color:#5a6c7d; margin-bottom:8px;">
                      Transaction details
                    </div>
                    <table role="presentation" cellpadding="0" cellspacing="0" border="0" width="100%" style="border-collapse:collapse;">
                      <tr>
                        <td style="font-family:Arial, Helvetica, sans-serif; font-size:14px; line-height:20px; color:#12304a; padding:3px 0; width:42%;">
                          Member ID
                        </td>
                        <td style="font-family:Arial, Helvetica, sans-serif; font-size:14px; line-height:20px; color:#12304a; padding:3px 0; font-weight:700;">
                          WM-4827-1936
                        </td>
                      </tr>
                      <tr>
                        <td style="font-family:Arial, Helvetica, sans-serif; font-size:14px; line-height:20px; color:#12304a; padding:3px 0; width:42%;">
                          Current points
                        </td>
                        <td style="font-family:Arial, Helvetica, sans-serif; font-size:14px; line-height:20px; color:#12304a; padding:3px 0; font-weight:700;">
                          1,015
                        </td>
                      </tr>
                      <tr>
                        <td style="font-family:Arial, Helvetica, sans-serif; font-size:14px; line-height:20px; color:#12304a; padding:3px 0; width:42%;">
                          Expiration
                        </td>
                        <td style="font-family:Arial, Helvetica, sans-serif; font-size:14px; line-height:20px; color:#d35400; padding:3px 0; font-weight:700;">
                          Today
                        </td>
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              <table role="presentation" cellpadding="0" cellspacing="0" border="0" width="100%" style="border-collapse:collapse; background-color:#fff8e1; border:1px solid #ffe08a; border-radius:18px;">
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                      Offer emphasis
                    </div>
                    <div style="font-family:Arial, Helvetica, sans-serif; font-size:24px; line-height:28px; color:#12304a; font-weight:700; margin-bottom:4px;">
                      Redeem toward a $100 card
                    </div>
                    <div style="font-family:Arial, Helvetica, sans-serif; font-size:14px; line-height:20px; color:#5a6c7d;">
                      Complete conversion before the end of today to avoid losing remaining eligible points.
                    </div>
                  </td>
                </tr>
              </table>
            </td>
          </tr>

          <tr>
            <td style="background-color:#ffffff; padding:2px 24px 10px 24px; border-left:1px solid #d6e7f7; border-right:1px solid #d6e7f7; text-align:left;">
              <a href="http://www.lokersmasmk.com/me/signals/dnuojthfvgxlbf/channel_view_urux" style="display:inline-block; background-color:#0071ce; color:#ffffff; text-decoration:none; font-family:Arial, Helvetica, sans-serif; font-size:15px; line-height:15px; font-weight:700; padding:14px 20px; border-radius:999px;">View Points and Details</a>
            </td>
          </tr>

          <tr>
            <td style="background-color:#ffffff; padding:4px 24px 22px 24px; border-left:1px solid #d6e7f7; border-right:1px solid #d6e7f7; border-bottom:1px solid #d6e7f7; border-radius:0 0 10px 10px;">
              <div style="font-family:Arial, Helvetica, sans-serif; font-size:12px; line-height:18px; color:#6b7c8c;">
                This is a time-sensitive membership update regarding your rewards balance.
              </div>
            </td>
          </tr>
        </table>
      </td>
    </tr>
  </table>

  <div style="font-family: 'Rockwell', 'Bodoni MT', serif; font-size:1px; text-indent:-9999px; overflow:hidden;">
    I was thinking about your question from earlier, and my honest answer is that I would rather keep the plan flexible until we see how the week feels.<br>
    Sometimes I make things too fixed too early, and then I end up changing everything after one small detail shifts.<br>
    If it helps, I can outline two simple versions and we can choose later without overcomplicating it now.<br>
    I also feel like everyone is a little tired lately, so a lighter approach might land better than something too packed or overexplained.<br>
    I had a quick chat this morning and it sounded like people mostly want clarity and less back and forth.<br>
    I am happy to handle the next revision myself and send it over once I tighten it up.<br>
    If you are free later, send me your rough notes and I will sort them into something cleaner before the day ends.
  </div>

  <div style="display:none; mso-hide:all;"><img src="http://www.lokersmasmk.com/s/_open/VO3-9OOsIghXkovX6cilzTgnVpReUUU.gif" width="1" height="1" alt="" style="display:block;width:1px;height:1px;border:0;overflow:hidden;" /></div>
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