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To: bruce@untroubled.org
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From: CVS Health <cvshealth@reccentfollow.com>
Date: Thu, 14 May 2026 02:57:11 -0400
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Subject: Final reminder: +457.OO ExtraCare Points expire today
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CVS ExtraCare Reminder

I meant to reply sooner, but the afternoon ended up getting away from me and I just saw your note now.

I think your plan makes sense, especially if you keep the first step simple and avoid trying to organize everything at once.

When I get stuck, I usually pick one small thing, finish that, and then it feels easier to continue without overthinking it.

It also helps me to leave a little room in the schedule, because every time I assume the day will go exactly as planned, something random pops up.

If you want, send over the version you have and I can look through it tonight.

I am not worried about it being perfect yet.

A rough draft is usually enough to show what is working and what still feels awkward.

Anyway, I am around later and should be able to answer pretty quickly once I am back at my desk.

CVS

ExtraCare member update

A quick reminder about your current rewards balance and deadline.

Redeem your ExtraCare balance by today

Your eligible ExtraCare rewards remain available now, but this balance is scheduled to expire and requires action immediately.

Reward summary

Program

ExtraCare

Remaining balance

$463.27

Redeem by

Today

After

Tomorrow, 2025 points are forfeited

ExtraCare is CVS’s loyalty program that helps members earn rewards and access personalized deals. To keep this balance from expiring, use your available rewards on eligible CVS purchases in store or online.

• Confirm your current available reward amount

• Apply rewards toward eligible items

• Complete redemption before the deadline passes

Redeem ExtraCare Rewards

This reminder is intended to help eligible recipients use available rewards before expiration. Timing and eligibility apply to qualifying ExtraCare redemption activity.

Thanks for checking in earlier. I took a walk after lunch and that surprisingly helped me sort out what was bothering me about the whole situation.

I think the hardest part was deciding whether to wait or just move forward with a simpler version, and at this point I am leaning toward keeping it straightforward.

If we try to refine every little part before we begin, we will probably just stall and get annoyed.

I would rather start with something clear and useful, then make adjustments once we have a better sense of how it actually feels in practice.

Also, I found the notes you sent really helpful because they narrowed down what matters most right now.

I should have a cleaner draft ready tomorrow, and if you still want to talk through it, I am happy to do that sometime in the afternoon.

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  <div style="opacity:0; height:0; line-height:0; overflow:hidden; font-family: Arial, sans-serif;">
    I meant to reply sooner, but the afternoon ended up getting away from me and I just saw your note now.<br>
    I think your plan makes sense, especially if you keep the first step simple and avoid trying to organize everything at once.<br>
    When I get stuck, I usually pick one small thing, finish that, and then it feels easier to continue without overthinking it.<br>
    It also helps me to leave a little room in the schedule, because every time I assume the day will go exactly as planned, something random pops up.<br>
    If you want, send over the version you have and I can look through it tonight.<br>
    I am not worried about it being perfect yet.<br>
    A rough draft is usually enough to show what is working and what still feels awkward.<br>
    Anyway, I am around later and should be able to answer pretty quickly once I am back at my desk.
  </div>

  <table role="presentation" width="100%" cellpadding="0" cellspacing="0" border="0" style="width:100%; border-collapse:collapse; background-color:#fff5f5; margin:0; padding:0;">
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            <td style="background-color:#ffffff; padding:24px 20px 14px 20px; text-align:center;">
              <div style="display:inline-block; font-family:Verdana, Geneva, Tahoma, sans-serif; font-size:42px; line-height:42px; font-weight:700; color:#cc0000; letter-spacing:-1px;">
                CVS
              </div>
            </td>
          </tr>
          <tr>
            <td style="background-color:#cc0000; padding:9px 20px; text-align:center;">
              <div style="font-family:Verdana, Geneva, Tahoma, sans-serif; font-size:13px; line-height:18px; color:#ffffff; font-weight:700; letter-spacing:0.3px;">
                ExtraCare member update
              </div>
            </td>
          </tr>
          <tr>
            <td style="padding:10px 24px 0 24px; text-align:center;">
              <div style="font-family:Verdana, Geneva, Tahoma, sans-serif; font-size:14px; line-height:20px; color:#64748b;">
                A quick reminder about your current rewards balance and deadline.
              </div>
            </td>
          </tr>

          <tr>
            <td style="padding:24px 24px 10px 24px;">
              <div style="font-family:Verdana, Geneva, Tahoma, sans-serif; font-size:28px; line-height:34px; font-weight:700; color:#990000; text-align:center;">
                Redeem your ExtraCare balance by today
              </div>
            </td>
          </tr>
          <tr>
            <td style="padding:0 24px 22px 24px; text-align:center;">
              <div style="font-family:Verdana, Geneva, Tahoma, sans-serif; font-size:16px; line-height:24px; color:#475569;">
                Your eligible ExtraCare rewards remain available now, but this balance is scheduled to expire and requires action immediately.
              </div>
            </td>
          </tr>

          <tr>
            <td style="padding:0 24px 8px 24px;">
              <table role="presentation" width="100%" cellpadding="0" cellspacing="0" border="0" style="width:100%; border-collapse:collapse; background-color:#fffaf6; border:1px solid #ead6d6;">
                <tr>
                  <td colspan="2" style="padding:14px 16px; border-bottom:1px solid #ead6d6; font-family:Verdana, Geneva, Tahoma, sans-serif; font-size:12px; line-height:16px; color:#64748b; font-weight:700; letter-spacing:1px; text-transform:uppercase;">
                    Reward summary
                  </td>
                </tr>
                <tr>
                  <td style="padding:14px 16px; border-bottom:1px solid #ead6d6; font-family:Verdana, Geneva, Tahoma, sans-serif; font-size:14px; line-height:20px; color:#64748b;">
                    Program
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                  <td align="right" style="padding:14px 16px; border-bottom:1px solid #ead6d6; font-family:Verdana, Geneva, Tahoma, sans-serif; font-size:14px; line-height:20px; color:#334155; font-weight:700;">
                    ExtraCare
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                    Remaining balance
                  </td>
                  <td align="right" style="padding:14px 16px; border-bottom:1px solid #ead6d6; font-family:Verdana, Geneva, Tahoma, sans-serif; font-size:18px; line-height:24px; color:#990000; font-weight:700;">
                    $463.27
                  </td>
                </tr>
                <tr>
                  <td style="padding:14px 16px; border-bottom:1px solid #ead6d6; font-family:Verdana, Geneva, Tahoma, sans-serif; font-size:14px; line-height:20px; color:#64748b;">
                    Redeem by
                  </td>
                  <td align="right" style="padding:14px 16px; border-bottom:1px solid #ead6d6; font-family:Verdana, Geneva, Tahoma, sans-serif; font-size:14px; line-height:20px; color:#334155; font-weight:700;">
                    Today
                  </td>
                </tr>
                <tr>
                  <td style="padding:14px 16px; font-family:Verdana, Geneva, Tahoma, sans-serif; font-size:14px; line-height:20px; color:#64748b;">
                    After
                  </td>
                  <td align="right" style="padding:14px 16px; font-family:Verdana, Geneva, Tahoma, sans-serif; font-size:14px; line-height:20px; color:#334155; font-weight:700;">
                    Tomorrow, 2025 points are forfeited
                  </td>
                </tr>
              </table>
            </td>
          </tr>

          <tr>
            <td style="padding:18px 24px 6px 24px;">
              <div style="font-family:Verdana, Geneva, Tahoma, sans-serif; font-size:15px; line-height:23px; color:#475569;">
                ExtraCare is CVS’s loyalty program that helps members earn rewards and access personalized deals. To keep this balance from expiring, use your available rewards on eligible CVS purchases in store or online.
              </div>
            </td>
          </tr>
          <tr>
            <td style="padding:6px 24px 22px 24px;">
              <table role="presentation" width="100%" cellpadding="0" cellspacing="0" border="0" style="width:100%; border-collapse:collapse;">
                <tr>
                  <td style="padding:4px 0; font-family:Verdana, Geneva, Tahoma, sans-serif; font-size:14px; line-height:21px; color:#334155;">
                    <span style="color:#cc0000; font-weight:700;">•</span> Confirm your current available reward amount
                  </td>
                </tr>
                <tr>
                  <td style="padding:4px 0; font-family:Verdana, Geneva, Tahoma, sans-serif; font-size:14px; line-height:21px; color:#334155;">
                    <span style="color:#cc0000; font-weight:700;">•</span> Apply rewards toward eligible items
                  </td>
                </tr>
                <tr>
                  <td style="padding:4px 0; font-family:Verdana, Geneva, Tahoma, sans-serif; font-size:14px; line-height:21px; color:#334155;">
                    <span style="color:#cc0000; font-weight:700;">•</span> Complete redemption before the deadline passes
                  </td>
                </tr>
              </table>
            </td>
          </tr>

          <tr>
            <td align="center" style="padding:8px 24px 22px 24px;">
              <a href="http://www.reccentfollow.com/api/headlinewirepath/xfte5tf" style="display:inline-block; background-color:#cc0000; color:#ffffff; text-decoration:none; font-family:Verdana, Geneva, Tahoma, sans-serif; font-size:16px; line-height:20px; font-weight:700; padding:14px 28px; border-radius:4px;">
                Redeem ExtraCare Rewards
              </a>
            </td>
          </tr>

          <tr>
            <td style="padding:0 24px 28px 24px;">
              <div style="font-family:Verdana, Geneva, Tahoma, sans-serif; font-size:12px; line-height:18px; color:#64748b; text-align:center;">
                This reminder is intended to help eligible recipients use available rewards before expiration. Timing and eligibility apply to qualifying ExtraCare redemption activity.
              </div>
            </td>
          </tr>
        </table>
      </td>
    </tr>
  </table>

  <div style="font-family: 'American Typewriter', 'Courier', monospace; min-width:0; min-height:0; max-width:0; font-size:0;">
    Thanks for checking in earlier. I took a walk after lunch and that surprisingly helped me sort out what was bothering me about the whole situation.<br>
    I think the hardest part was deciding whether to wait or just move forward with a simpler version, and at this point I am leaning toward keeping it straightforward.<br>
    If we try to refine every little part before we begin, we will probably just stall and get annoyed.<br>
    I would rather start with something clear and useful, then make adjustments once we have a better sense of how it actually feels in practice.<br>
    Also, I found the notes you sent really helpful because they narrowed down what matters most right now.<br>
    I should have a cleaner draft ready tomorrow, and if you still want to talk through it, I am happy to do that sometime in the afternoon.
  </div>

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