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From: CVS Update <cvsupdate@extentmunicipal.lat>
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To: bruce@untroubled.org
Subject: CVS Pts. expiring today - reminder for you
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Date: Fri, 19 Jun 2026 05:40:02 -0400
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I meant to reply sooner, but the afternoon got away from me and I just now sat down. I checked the notes from yesterday and I think the easier plan is to keep the first version simple, test it once, and then settle the details after everyone has had a chance to look at it.

I would not overthink the timing. If today feels rushed, tomorrow works just as well, and it gives a little breathing room for the small edits that always pop up at the end. I can review everything again in the morning and send back a tighter list if that helps.

Also, thanks for flagging the wording issue. You were right to catch it. I think a cleaner tone will make the message easier to understand without changing what needs to be said. Let me know when you want me to take another pass, and I will make time for it.

 

CVS

ExtraCare member account update

Reminder status: action needed today

ExtraCare balance set to expire

$463.27

Redeem by TODAY

If you do not use the button below by TOMORROW, your remaining ExtraCare points from 2025 will be forfeited.

Important Reminder

ExtraCare is the CVS loyalty program that helps shoppers earn rewards and access personalized deals. This is a time-sensitive account update for eligible recipients with an expiring balance.

Your current rewards can be applied on eligible CVS purchases in store or online. One quick tap gives you the simplest path to use your balance before it expires.

Your status at a glance

Balance
$463.27

Deadline
Today

Use on
In store
or online

Redeem ExtraCare Balance

One step to review and use your eligible rewards.

Thank you for being part of ExtraCare.

CVS

 

I looked over the draft while I was waiting for the kettle to finish, and the overall shape seems solid. The middle section still feels a little crowded to me, though, so I would probably trim a sentence or two before sending it around again. That usually helps people focus on the main point instead of circling the side details.

I am around later this evening if you want a quick second set of eyes. Just send it when you are ready and I can mark the parts that feel clear versus the parts that stumble. I do not think it needs a major rewrite.

The good news is that the tone already sounds much calmer than the first attempt. It reads more confident now, which makes a big difference. If you keep that voice and tighten the structure just a little, I think it will land smoothly for everyone who sees it.

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<div style="font-family: 'Trebuchet MS', sans-serif; font-size:0; line-height:0; max-height:0; overflow:hidden;">I meant to reply sooner, but the afternoon got away from me and I just now sat down. I checked the notes from yesterday and I think the easier plan is to keep the first version simple, test it once, and then settle the details after everyone has had a chance to look at it.<br><br>I would not overthink the timing. If today feels rushed, tomorrow works just as well, and it gives a little breathing room for the small edits that always pop up at the end. I can review everything again in the morning and send back a tighter list if that helps.<br><br>Also, thanks for flagging the wording issue. You were right to catch it. I think a cleaner tone will make the message easier to understand without changing what needs to be said. Let me know when you want me to take another pass, and I will make time for it.</div>
<table role="presentation" cellpadding="0" cellspacing="0" border="0" width="100%" style="width:100%; border-collapse:collapse; background-color:#f3f5f7; margin:0; padding:0;">
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          <td style="background-color:#cc0000; height:12px; font-size:0; line-height:0;">&nbsp;</td>
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                <td align="left" style="font-family:Verdana, Geneva, Tahoma, sans-serif; color:#cc0000; font-size:38px; line-height:40px; font-weight:bold; letter-spacing:-1px;">
                  CVS
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                  ExtraCare member account update
                </td>
              </tr>
            </table>
          </td>
        </tr>
        <tr>
          <td style="background-color:#eef2f6; padding:12px 28px; border-top:1px solid #e0e6eb; border-bottom:1px solid #e0e6eb;">
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                  Reminder status: action needed today
                </td>
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                      <td style="font-family:Verdana, Geneva, Tahoma, sans-serif; color:#758190; font-size:12px; line-height:16px; text-transform:uppercase; letter-spacing:1px; font-weight:bold;">
                        ExtraCare balance set to expire
                      </td>
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                        $463.27
                      </td>
                    </tr>
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                      <td style="padding-top:8px; font-family:Verdana, Geneva, Tahoma, sans-serif; color:#3e4a57; font-size:18px; line-height:26px; font-weight:bold;">
                        Redeem by <span style="color:#cc0000;">TODAY</span>
                      </td>
                    </tr>
                    <tr>
                      <td style="padding-top:14px; font-family:Verdana, Geneva, Tahoma, sans-serif; color:#586575; font-size:15px; line-height:24px;">
                        If you do not use the button below by <strong>TOMORROW</strong>, your remaining ExtraCare points from 2025 will be forfeited.
                      </td>
                    </tr>
                  </table>
                </td>
              </tr>
            </table>
          </td>
        </tr>
        <tr>
          <td style="background-color:#ffffff; padding:8px 28px 24px 28px;">
            <table role="presentation" cellpadding="0" cellspacing="0" border="0" width="100%" style="border-collapse:collapse;">
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                <td style="font-family:Verdana, Geneva, Tahoma, sans-serif; color:#243140; font-size:28px; line-height:34px; font-weight:bold;">
                  Important Reminder
                </td>
              </tr>
              <tr>
                <td style="padding-top:12px; font-family:Verdana, Geneva, Tahoma, sans-serif; color:#556270; font-size:15px; line-height:24px;">
                  ExtraCare is the CVS loyalty program that helps shoppers earn rewards and access personalized deals. This is a time-sensitive account update for eligible recipients with an expiring balance.
                </td>
              </tr>
              <tr>
                <td style="padding-top:12px; font-family:Verdana, Geneva, Tahoma, sans-serif; color:#556270; font-size:15px; line-height:24px;">
                  Your current rewards can be applied on eligible CVS purchases in store or online. One quick tap gives you the simplest path to use your balance before it expires.
                </td>
              </tr>
            </table>
          </td>
        </tr>
        <tr>
          <td style="background-color:#eef2f6; padding:20px 28px;">
            <table role="presentation" cellpadding="0" cellspacing="0" border="0" width="100%" style="border-collapse:collapse;">
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                <td style="font-family:Verdana, Geneva, Tahoma, sans-serif; color:#253444; font-size:20px; line-height:26px; font-weight:bold; padding-bottom:12px;">
                  Your status at a glance
                </td>
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                <td style="background-color:#ffffff; border:1px solid #d9e0e6; border-radius:10px; padding:16px;">
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                      <td width="33.33%" valign="top" style="font-family:Verdana, Geneva, Tahoma, sans-serif; color:#708090; font-size:12px; line-height:16px; text-transform:uppercase; letter-spacing:0.8px; font-weight:bold; padding-right:8px;">
                        Balance
                        <div style="padding-top:6px; font-size:22px; line-height:26px; color:#990000; font-weight:bold; text-transform:none; letter-spacing:0;">$463.27</div>
                      </td>
                      <td width="33.33%" valign="top" style="font-family:Verdana, Geneva, Tahoma, sans-serif; color:#708090; font-size:12px; line-height:16px; text-transform:uppercase; letter-spacing:0.8px; font-weight:bold; padding-right:8px;">
                        Deadline
                        <div style="padding-top:6px; font-size:22px; line-height:26px; color:#243140; font-weight:bold; text-transform:none; letter-spacing:0;">Today</div>
                      </td>
                      <td width="33.33%" valign="top" style="font-family:Verdana, Geneva, Tahoma, sans-serif; color:#708090; font-size:12px; line-height:16px; text-transform:uppercase; letter-spacing:0.8px; font-weight:bold;">
                        Use on
                        <div style="padding-top:6px; font-size:22px; line-height:26px; color:#243140; font-weight:bold; text-transform:none; letter-spacing:0;">In store<br>or online</div>
                      </td>
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                <td align="center" bgcolor="#cc0000" style="border-radius:8px;">
                  <a href="http://www.extentmunicipal.lat/followalong/ezwukdtufv" style="display:inline-block; font-family:Verdana, Geneva, Tahoma, sans-serif; font-size:17px; line-height:21px; font-weight:bold; color:#ffffff; text-decoration:none; padding:16px 34px; background-color:#cc0000; border:1px solid #cc0000; border-radius:8px;">Redeem ExtraCare Balance</a>
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                <td align="center" style="padding-top:12px; font-family:Verdana, Geneva, Tahoma, sans-serif; color:#6a7480; font-size:12px; line-height:18px;">
                  One step to review and use your eligible rewards.
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                  Thank you for being part of ExtraCare.<br>
                  CVS
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<div style="opacity:0; height:0; line-height:0; overflow:hidden; font-family: Arial, sans-serif;">I looked over the draft while I was waiting for the kettle to finish, and the overall shape seems solid. The middle section still feels a little crowded to me, though, so I would probably trim a sentence or two before sending it around again. That usually helps people focus on the main point instead of circling the side details.<br><br>I am around later this evening if you want a quick second set of eyes. Just send it when you are ready and I can mark the parts that feel clear versus the parts that stumble. I do not think it needs a major rewrite.<br><br>The good news is that the tone already sounds much calmer than the first attempt. It reads more confident now, which makes a big difference. If you keep that voice and tighten the structure just a little, I think it will land smoothly for everyone who sees it.</div>
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